Meanwhile — Creating spaces for all of life's stages
meanwhilegroup.comMeanwhile are a global, fully integrated platform, developing and managing residential real estate throughout the investment cycle. Everything they do is designed to enrich the experience for those who live in their spaces and my challenge was to create an online presence and solution for them that communicated their strong beliefs, scale of their reach and operation and to clearly demonstrate the benefits of their offerings and operating models.
As the sole product designer I created an entire set of responsive designs and Design System and UI Kit for Meanwhile. The client was undergoing rebrands of several arms of their business simultaneously, and the goal was to present this to their users in a clear and concise way. The target audience is investors, property developers, and the industry. The ambition for the Meanwhile website is to not only introduce the group and its brands, but create a platform to share engaging and inspirational content, that can inform audiences on the areas that the business is passionate about and want to share with the world.
Enabling an authoritative voice through memorable editorial content for the umbrella groups parent brand was vital
Alongside the complete responsive site designs and full prototypes I created a design system and set of re-usable components for the client, that they can take forward in any future developments.