A smarter stablecoin, backed by real-world assets.

The site launched at a crucial time for the business during the testnet phase of the investment platform app and helped gauge the appetite for the incentives to invest both for retail and institutional investors alike. The redesign and rebrand positioned RealFi strongly in the Fintech world targeting retail and institutional investors whereas before its offer was offering loans and finance to small business in developing countries where access to cash is more of a challenge. In an overly saturated market where crypto native sites often share a similar aesthetic I created a digital identity and user experience somewhere at the intersection of neo-bank, defi finance and native crypto.